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What Happens When Data Drives the Business?

With

Published Aug 26, 2025

Construction has long been seen as a low-margin industry. But what if the real problem isn't the margins—it's how decisions get made? In episode 17 of The Power of Construction, we sit down with Indra Gutiérrez, President of Gutier, who's transforming what's possible when data drives business decisions. Starting with zero capital, she's built a self-performing general contractor achieving 40% profit margins through strategic project selection and data-driven operations.

We explore how construction companies can unlock profitability, guide strategic pivots, and build businesses that serve both purpose and performance through better decision-making processes.


Key Topics Covered

  • How data-driven decision making transforms construction business models
  • Strategic project selection for higher margins over volume
  • Building from zero capital to 40% profit margins
  • The construction control room vision for real-time optimization
  • Attracting non-traditional talent through modern business practices
  • Automation and augmentation to reduce rework
  • Building proactive safety culture through data analytics

Guest Overview

Indra Gutiérrez – President, Gutier

Indra Gutiérrez is the President of Gutier, a fast-growing general contractor she built from the ground up with no outside capital. With over 18 years of industry experience across field and corporate roles, Indra brings a well-rounded perspective shaped by her time on both the contractor and owner-operator side. Her expertise spans the full project lifecycle—from design to delivery—and her leadership has earned industry recognition, including Procore's 2022 Groundbreaker of the Year. She also serves on multiple leadership boards and was named a Top 40 Under 40 by the Houston Business Journal.

Based in Houston, Gutier is a self-performing general contractor working across Fort Worth, Austin, San Antonio, and surrounding regions. The company focuses on industrial, commercial, and government sectors, handling its own civil, earthwork, paving, concrete, and Division 7 work, while subcontracting MEP. Founded with zero capital, the firm has grown steadily and profitably—reaching 40% profit margins in 2022—while creating local jobs and prioritizing community impact.


Episode Summary

The Power of Construction Podcast: Episode 17 - What Happens When Data Drives the Business?

What Happens When Data Drives the Business?

Episode Transcript

The Leader Behind the Strategy

Indra Gutiérrez brings over 18 years of industry experience across field and corporate roles, offering a well-rounded perspective shaped by her time on both the contractor and owner-operator sides. As President of Gutier, she's built a fast-growing general contractor from the ground up with no outside capital. Her leadership has earned industry recognition, including Procore's 2022 Groundbreaker of the Year award, and she was named a Top 40 Under 40 by the Houston Business Journal.

Journey into Entrepreneurship & Empowering the Next Generation

The conversation explores Indra's path to entrepreneurship and her commitment to empowering the next generation of builders. Starting with zero capital, she has transformed her vision into a successful general contractor that prioritizes both profitability and community impact. Her approach demonstrates how strategic thinking and data-driven decision-making can create opportunities for growth while maintaining focus on meaningful projects and local job creation.

Data-Driven Business Growth & Project Selection

Indra explains her philosophy: "We are a data-driven company. So I focus not only on the experience that my team has, but I also implement technology into the way we execute the business." This approach has enabled strategic pivots and informed project selection. Rather than chasing volume, she focuses on "going after projects that are larger in contract dollar value," demonstrating how data insights can guide strategic business decisions that improve margins and operational efficiency.

From Specialty Contractor to Self-Performing General Contractor

Based in Houston, Gutier has evolved into a self-performing general contractor working across Fort Worth, Austin, San Antonio, and surrounding regions. The company focuses on industrial, commercial, and government sectors, handling its own civil, earthwork, paving, concrete, and Division 7 work while subcontracting MEP. This strategic transformation from specialty contractor to general contractor demonstrates how data-driven insights can inform major business model changes.

Achieving Exceptional Profit Margins Through Strategic Focus

Founded with zero capital, Gutier has grown steadily and profitably, reaching remarkable 40% profit margins in 2022. This exceptional performance challenges conventional wisdom about construction being a low-margin industry. Indra's approach demonstrates that when data drives decision-making and companies focus on higher-margin, mission-aligned projects, extraordinary profitability becomes achievable while still creating local jobs and prioritizing community impact.

Project Lifecycle Management & Daily Decision Making

The discussion delves into how data transforms project lifecycle management and daily operational decisions. Indra's expertise spans the full project lifecycle—from design to delivery—and her data-driven approach ensures that decisions at every stage are informed by concrete insights rather than intuition alone. This systematic approach to decision-making has been instrumental in the company's growth and profitability.

Advocating for Construction in Non-Traditional Talent

The conversation explores how construction companies can attract non-traditional talent through data-driven approaches and modern business practices. Indra's leadership exemplifies how the industry can appeal to diverse professionals by demonstrating that construction offers sophisticated career opportunities that combine technical expertise, strategic thinking, and data analysis. This approach is essential for addressing workforce challenges and bringing fresh perspectives to the industry.

Automation, Augmentation & Reducing Rework

The discussion covers how technology and data analytics can automate processes, augment human capabilities, and significantly reduce rework. By implementing technology strategically, construction companies can improve efficiency, reduce errors, and create more satisfying work environments. This technological integration represents a fundamental shift from traditional construction practices toward more sophisticated, data-informed operations.

The Construction Control Room Vision

Indra shares her vision for construction operations centers that function like mission control rooms, where data from multiple projects and sources converge to enable real-time decision-making. This concept represents the future of construction management, where project leaders can monitor performance, predict issues, and optimize resources across their entire portfolio through centralized data analysis and visualization.

Building a Proactive Safety Culture

The conversation explores how data-driven approaches can transform safety from a reactive compliance function to a proactive cultural foundation. By analyzing safety metrics and trends, companies can identify potential hazards before incidents occur, creating safer work environments while also improving overall project performance. This proactive approach demonstrates how safety and profitability can be mutually reinforcing when driven by data insights.

The Power of Culture & Safety as a Business Principle

Indra discusses how safety serves as more than a regulatory requirement—it becomes a fundamental business principle that drives culture and performance. When safety

About The Power of Construction

The Power of Construction podcast dives into the intersection of construction and technology, delivering actionable ideas for industry leaders. Hosted by Kris Lengieza and Sasha Reed, it’s all about bridging innovation with practical solutions to boost productivity, address labor shortages and embrace digital transformation. Whether you’re a longtime listener or just starting, this recap is a perfect entry point.


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this is part of the series

The Power of Construction Podcast

Categories:

Financial Management, Project Management

Presented by

Dominic Jackson

Procore Technologies

17 articles

Dominic Jackson drives global brand marketing initiatives that blend storytelling, performance, and platform strategy. With a background rooted in brand strategy and campaign execution, he leads multi-channel programs across podcasting, paid media, interactive reports, and digital content platforms.

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Kris Lengieza

Vice President, Global Technology Evangelist | Procore Technologies

19 articles

Kris Lengieza is the Global Technology Evangelist at Procore Technologies. Kris brings a wealth of experience and passion to the intersection of construction and technology. Previously serving as the VP of Global Partnerships & Alliances, Kris oversaw a diverse ecosystem spanning channel, ISV, public, and association partnerships. His recognition as one of the Top 40 Construction Professionals Under 40 by ENR and BD&C underscores his impact in the industry. Kris’ journey began with 15 years working in the construction field, where he embraced technology as an early adopter and strived to seamlessly integrate data across all construction solutions. As a futurist and construction tech evangelist, Kris now collaborates extensively with industry innovators, tech organizations, and construction companies. Together, they explore transformative technologies that promise to revolutionize our work processes. Kris has played a pivotal role in Procore’s product strategy, delivering industry and technology insights to improve how Procore’s solutions serve the industry.

View profile

Sasha Reed

Senior Director, Industry Transformation | Procore Technologies

17 articles

With more than two decades of experience in construction and technology, Sasha Reed is a sought after speaker and facilitator. As Senior Director of Industry Transformation at Procore, she showcases today’s most innovative leaders, deploying human-centric approaches to solve complex business challenges in construction. Sasha invests in advancing construction through her involvement as co-founder of the Construction Progress Coalition, former board member of the National Building Museum, and past involvement with NIBS BIM Subcommittees. In 2023 she was honored with the Excellence in Technology Award from the US Minority Contractors Association. She’s the co-host of Procore’s global Podcast, “The Power of Construction” and her co-founder journey with the Construction Progress coalition is told in the minidocumentary, “The Power of Standards” by The B1M.

View profile

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