Sasha Reed

With more than two decades of experience in construction and technology, Sasha Reed is a sought after speaker and facilitator. As Senior Director of Industry Transformation at Procore, she showcases today’s most innovative leaders, deploying human-centric approaches to solve complex business challenges in construction. Sasha invests in advancing construction through her involvement as co-founder of the Construction Progress Coalition, former board member of the National Building Museum, and past involvement with NIBS BIM Subcommittees. In 2023 she was honored with the Excellence in Technology Award from the US Minority Contractors Association. She’s the co-host of Procore’s global Podcast, “The Power of Construction” and her co-founder journey with the Construction Progress coalition is told in the minidocumentary, “The Power of Standards” by The B1M.