Sasha Reed

Sasha Reed is the Senior Director of Industry Transformation at Procore. With over 20 years of experience driving growth and innovation in construction and technology, Sasha works with teams to curate dynamic discussions, challenge the status quo and influence organizational change, resulting in proven strategies for achieving growth at scale. Sasha has expertise spanning business management, project management, sales, marketing, partnerships and business development. Focused on progressing the construction and technology industries, Sasha is a co-founding member of the Construction Progress Coalition and former board member of the National Building Museum. She actively contributes to industry advancement through committee service, including with the ABC Inclusion & Diversity Committee, advisory roles with City College of San Francisco and the National Institute of Building Sciences. My impact was further recognized in 2023 with the US Minority Contracts Association's Excellence in Technology Award.