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Live from Groundbreak: How Customers Transformed Their Business With Procore

September 19, 2023 by Christen Craig

Groundbreak 2023 in Chicago is officially upon us and we’re covering this year’s top sessions so we can bring the event home to you. From cultural transformation to digital transformation, conference speakers are diving into key industry topics and sharing knowledge with their peers and industry experts on how to better their business, build more efficiently and help create a more diverse and skilled workforce.

Follow along throughout the event and check out some highlights as we share updates Live from Groundbreak — the construction technology event of the year.


Today, industry leaders gathered to discuss how they transformed their business models with Procore.

Ferrovial: Navigating Large-scale Projects with Procore

Up first was Ferrovial, a leading global infrastructure builder and operator. With the complexities of managing expansive infrastructure projects, the company needed technology that would unite teams, centralize information and streamline operations, so they turned to Procore. Ferrovial’s leaders delved into their technology-based strategy, speaking to Procore’s role in their operational success.

CitizenM: Scaling User Adoption with Avicado

Following Ferrovial, citizenM took its audience on an insightful journey. Though a Procore user since 2017, it wasn’t until the company used the Procore Partner Network to connect with Avicado that it unlocked the platform’s full potential. The session resonated with businesses struggling to maximize platform utilization and spoke to how the partnership resulted in a staggering 200% increase in user engagement.

“Before we began our partnership with Avicado, we were using Procore, but we were just winging it. Procore is great with customer service, but Avicado helped us to figure out how it fit within our business and our needs,” said Ben McGhee, Project Director and Modular Building Specialist at citizenM.

Kelso-Burnett and Bulley & Andrews: Growing with Procore

Kelso-Burnett and Bulley & Andrews highlighted the evolutionary nature of tech adoption. Their journey was a testament to progressive learning first, using Procore for drawing management and field team collaboration, then, onto BIM, Financials, Estimating and Workforce Planning. The duo shed light on user engagement, project rollout and the ways in which they’ve grown with Procore. Particularly compelling was their narrative on how Procore bridged communication gaps between team members on two distinct projects situated on opposite ends of the country.

Attendees left with insights into how operations have evolved, making the transformative power of Procore clear. More than just a tool, Procore emerged as a partner in growth, evolution and success for businesses big and small. 

Categories: Featured, Groundbreak 2023, United States

Christen Craig

Christen Craig is a content marketing associate at Procore. She is passionate about using the innovative resources available to improve the lives of those working in construction, and telling their stories thereafter.

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