Customer Story
Building better communities through shared visibility
The Dinerstein Companies used Procore to unify its apartment and student housing projects, giving leaders real-time insights into budgets
The Challenge
The Dinerstein Companies (TDC)—an owner, developer, builder, and property manager—was growing rapidly across the U.S. But the construction arm, TDC Properties, relied on PlanGrid, spreadsheets, and disconnected systems to manage multimillion-dollar projects. Every department tracked data differently, creating inconsistent reports and limited visibility for leadership. Executives had to request budget updates manually, often waiting days for answers that were already outdated.
The Solution
With Procore, TDC gained a unified platform for managing every stage of the building process. When Construction Technology Manager Sarah Measells joined the company in 2022, she led a company-wide standardization effort, driving greater adoption and consistent use of Procore across teams. With financials, quality, safety and reporting all centralized, leadership could finally see real-time data across all projects.
The Results
- Unified reporting and standardized processes across all projects
- Provided leadership with real-time project and budget visibility
- Reduced manual reporting and data requests
- Integrated development, construction and property management workflows
- Empowered smarter business decisions through consolidated analytics
“Innovation and technology are critical for the future of construction. We need to be able to do the same amount of work with fewer people — and Procore is what’s going to take us there.”

Sarah Measells
Construction Technology Manager
The Dinerstein Companies
Laying the groundwork for visibility
The Dinerstein Companies has built and managed luxury apartment and student housing communities across the country for more than 60 years. But as the company expanded, the construction division’s reliance on fragmented tools made it difficult to maintain consistency and transparency. “We were using PlanGrid and Excel spreadsheets to manage construction projects,” said Sarah Measells, Construction Technology Manager. “As a result, we were struggling with providing transparent financial reporting to ownership.”
Although the company had adopted Procore in 2015, usage was inconsistent from project to project. When Measells joined in 2022 — the company’s first dedicated construction technology manager — her mission was clear: drive adoption, connect teams and give leadership the insights they needed to make better, faster decisions.
She began with the basics: standardizing drawings, RFIs and daily logs across every project nationwide. Once the teams were aligned on the fundamentals, she expanded into the deeper capabilities of the platform — financials, reporting and quality management. “It was about getting everyone to use Procore the same way,” she said. “Once we achieved that, the bigger changes followed.”

Connecting teams, systems and data
As standardization took hold, leadership gained the visibility it had lacked. Executives no longer needed to email project managers for updates or wait on spreadsheets to be reconciled. “Now leadership doesn’t have to ask for a report,” she said. “They can log into Procore anytime and see what they need — even if it’s 10 p.m. on a Friday.”
That visibility also extends to the field. Using Procore’s Inspections and Observations tools, project teams ensure every site follows consistent quality and safety protocols. Remote managers can view inspection photos and reports to validate progress and plan next steps before traveling to job sites, helping save time and reduce risk.
The benefits of integration have also rippled across departments. For the first time, TDC’s property management team now enters warranty requests directly into Procore, tracking updates from the construction team in real time. “Every company has different problems and dynamics,” Measells said. “Being able to configure Procore to meet people where they are is what makes it successful.”
That same integration has elevated visibility at the ownership level. With both development teams and construction teams operating in Procore, project data flows seamlessly between groups that once managed separate budgets and reports. "From an owner's perspective, Procore is so great for the clear and transparent reporting,” Meassells said. “It can be very difficult to manage budgets for a development team and a construction team together. And Procore takes out the guesswork.”

Turning information into insight
The next frontier for TDC is analytics. Because the company’s development and construction divisions each maintain separate budgets, leadership historically lacked a holistic view of financial performance. Measells bridged that gap by using Procore Analytics and Power BI to merge both data sets into one consolidated report. Ownership can now view financials for the entire project — developer and contractor combined — in one place, without waiting for manual updates.
Automating these reports is the next step. “Right now, our teams still pull information from Procore into Excel for monthly reports,” Measells said. “We’re working to make that fully automatic, freeing up time for both teams to focus on strategy instead of spreadsheets.”
As The Dinerstein Companies continues to grow, so does its reliance on Procore for innovation. The company is testing Procore’s AI tools, such as Procore Assist, to help teams generate reports faster and work more efficiently with fewer resources. “Innovation and technology are critical for the future of construction,” Measells said. “We need to be able to do the same amount of work with fewer people — and Procore is what’s going to take us there.”

A culture of collaboration and confidence
By unifying its data and standardizing processes through Procore, The Dinerstein Companies has transformed how its leadership sees and steers the business. Teams across construction, development and property management now operate in sync, sharing insights that drive efficiency and accountability.
“Before, everyone used a different system,” Measells said. “Now we’re all working in the same place, toward the same goals. Leadership can make decisions with confidence — and that’s changed everything.”

