Customer Story
Pioneering digital construction in the UAE
fäm achieves 6x growth in project capacity by implementing automation using Procore
The Challenge
Luxury property developer fäm faced critical operational challenges that threatened its growth ambitions. It relied on fragmented communication methods including email, phone calls, meetings, and workshops to coordinate stakeholders and subcontractors. Real-time project visibility was impossible, with information scattered across different channels. This led to teams frequently working from outdated drawings or conflicting specifications, causing costly delays and miscommunication. Budget enquiries required manual data collation from different sources, which impacted decision-making and client relationships.
The Solution
To address the challenges and inefficiencies it was facing, fäm focused on identifying a platform capable of serving as their foundational automation infrastructure. The team looked for a holistic solution rather than addressing individual challenges — a search which led them to Procore. Procore’s comprehensive capabilities and continuous innovation aligned with fäm's vision of maintaining a competitive advantage in property development.
Using Procore, fäm has introduced project management and automation capabilities that have helped it transform its financial operations, drawings management, subcontractor coordination, and more. The implementation delivered transformative results that foster fäm's strategic vision and has allowed it to scale.
The Results
- Increased project capacity by 6x
- Reduced financial data retrieval from 1 hour to just seconds
- Eliminated errors and inefficiencies caused by manual processes
“We aim to be pioneers in the market by automating the entire development cycle and Procore is a key partner in helping us bring that vision to life.”
Omar Alshawa
General Manager
fäm Properties
Establishing a foundation for growth with a single platform
fäm’s manual methods of communication and its fragmented data infrastructure was holding it back from scaling at the rate it had envisioned. As project complexity increased, these inefficiencies got worse, creating a bottleneck that prevented fäm from taking on additional projects without increases in management overhead.
As Khaled Farchoukh, Director of Operations at fäm interiors, explains: "We knew that if we could establish Procore as our foundational automation platform across the entire construction lifecycle, we could create a systematic approach to reaching deliverables while minimizing errors and enabling unprecedented scalability."
The platform selection process was validated and enhanced through collaboration between fäm Ai-Lab and DCP, whose partnership proved instrumental in optimizing the platform configuration. “This collaboration has helped us to shape our Procore configuration toward our goal of automation and streamlined processes, which has always been aligned with the interests of our third-party partners,” says Alshawa. Procore’s wide range of integrations also enable fäm to use specialist third-party tools and partner systems while maintaining a central data repository.
Transforming inefficient processes to streamlined, standardized workflows
Implementing Procore allowed fäm to completely transform its financial data management processes. Budget enquiries that used to take up to an hour are now resolved in a matter of seconds thanks to automated reporting. This allows real-time client updates and enhanced transparency that strengthens fäm's competitive position in the property development market.
As well as financial processes, Procore has streamlined and simplified document management. fäm eliminated the manual processes that were reducing accuracy and quality, as well as centralizing data and workflows to enable data-driven decision making and systematic process refinement. The centralization of drawings ensures all stakeholders work from the correct versions and provides the transparency necessary for effective collaboration across the design and construction phases. The Procore platform also creates a complete, immutable audit trail.
Additionally, using Procore has also resulted in improved collaboration with subcontractors. The platform’s systematic submittal processes maintain quality standards across all subcontractor relationships. The standardized approach to submittal review and approval ensures that all parties meet the quality criteria, and ensures that all necessary documentation is accessible. The platform’s communication tools improve visibility and traceability of all communications, both internal and external, eliminating the challenges that the previous manual methods posed.
Leading the way for digital construction innovation in the UAE
As a result of the new levels of efficiency, fäm has achieved a 6X increase in project capacity. This growth was accomplished while maintaining the high standards of quality expected in property development, proving that systematic automation can support rapid expansion without compromising operational excellence. As Omar Alshawa, General Manager at fäm development management, explains: "Procore is an ideal tool that will help us be a pioneer in automating construction. It's the foundation of our operation system that help us achieve scalability and fast growth.”
Through its pioneering approach of adopting a foundational platform, fäm has transformed its operations while creating a model that can drive industry-wide adoption of systematic automation and operational excellence in construction. Procore has positioned fäm for continued leadership in construction automation while creating the operational infrastructure necessary for sustained growth and market leadership.
