Article
Maximizing Profitability Through Financial Tools: Procore’s Showcase at CFMA 2025
Procore was prominent this year at the annual Construction Financial Management Association (CFMA) conference (May 17-21, 2025) in Kissimmee Florida. The CFMA is a training and development organization for financial professionals in construction and is a marquee event for current and potential Procore users.
The CFMA conference offered both breadth and depth of topics for training, development and engagement. The scope of the conference sessions covered every aspect of construction. Traditional financial management topics like managing cash flow, fraud and loss prevention, and strengthening relationships between subs and GCs were presented alongside tracks covering new technologies, business models and challenges for the industry to embrace.
More than 20 vendors highlighted their partnership with Procore and many Procore customers showcased innovative uses of our solutions.
Chapter 1
Key themes from customer successes with Procore
Accelerated Payments & Cash Flow Improvement
A CFO shared their transition with Procore Pay from payments taking months to less than a single month, dramatically improving cash flow, boosting subcontractor morale, and enabling confident growth.
Streamlined Invoicing & Reduced Errors
A controller highlighted Procore’s invoicing improvements, citing a complex hospital project where previous billing inaccuracies disrupted cash flow. Using Procore, invoicing accuracy improved significantly, leading to prompt payments and enhanced project continuity.
Enhanced Compliance & Auditing Efficiency
A head of technology emphasized Procore’s role in simplifying regulatory compliance and auditing. Real-time tracking, workflow automation, comprehensive change history, and documentation capabilities significantly reduced audit preparation stress and complexity.
Improved Financial Visibility & Decision Making
A financial controller detailed how Procore provided crucial visibility into financial data during their largest-ever project. Immediate identification and correction of cost overruns prevented costly delays, protected profitability, and reduced project risks.
Chapter 2
Additional key themes from the CFMA conference sessions
Technology & Digital Transformation in Finance
New technologies are being utilized to benchmark performance, access real time data and use automated WIP processes to protect profits and manage cash flow. Asset and equipment management is becoming an increasingly important tool for ensuring that the right equipment is deployed in the most efficient and cost effective manner that also minimizes theft and loss.
There were several sessions on how AI is beginning to have a dramatic impact on every aspect of construction, by finding and reducing errors and conflicts before they interfere with project schedules. Speakers addressed how companies can build and implement strategies to integrate AI into their operations.
The conference also tackled other emerging trends such as the growth of employee-owned companies and the use of ESOPs for attracting and retaining the best talent.
Risk Management & Compliance
Construction Financial Professionals (CFPs) are expected to have knowledge in areas outside of accounting, among those risk management and HR are major focal points. The conference highlighted several areas such as employee risk management and management audit risk.
Data Analytics & Business Intelligence
Every discussion of technology in construction today circles back to the dramatic increase in the use of and focus on data in construction. The CFMA conference was no exception. Sessions focused on educating participants in ways to better collect, analyze, and apply data in ways that will help mitigate risk, control loss and produce better project outcomes.
Workforce Development & Succession Planning
A key thread in this year’s conference was also a deep dive into structural challenges for the construction industry. With a large number of professionals starting to age out, there is a growing need to develop the next generation of workers and leaders. Presenters recognized the need to ‘make construction cool again’ as a career path, bridge generation gaps on the job and train workers on how to manage ethical dilemmas on the job.
The CFMA event continues to be a showcase event for Procore. The event attracts a wide range of construction finance professionals and it is a great venue to highlight how Financial tools are embedded across the entire Procore stack so that high quality projects can be effectively planned and efficiently delivered while keeping all stakeholders on the same page.