As the Director of Product Marketing, you will lead a small, talented team to increase awareness as well as the preference for Procore solutions in key target markets. You will work across the organization to ensure Procore’s product portfolio is positioned, priced, packaged and promoted to achieve corporate objectives for each target market.
You will be responsible for the success of Procore's portfolio of products in specific markets. You will create and maintain marketing plans for each market and orchestrate execution across internal departments. You will identify key personas, understand their challenges and map Procore’s products to solve them. You will enable sales and marketing by creating messaging documents, sales tools and communications, collateral, web site content, and thought leadership materials. For new products and capabilities, you will drive comprehensive product launch planning, coordination and communication. Plus, you will gather and communicate market feedback to the relevant internal departments.
This position requires close interaction with Marketing, Sales, Customer Success, Product Management, PR and other groups within the company. Duties include presenting quarterly reviews and plans, converting technical positioning into key market messages, enabling sales and launching the product portfolio to target markets. As a resident expert on target market personas and challenges, you will use your subject matter expertise to develop high-impact sales and marketing strategies which clearly differentiate Procore’s product portfolio in the marketplace.
What you'll also do:
What we're looking for:
Procore Technologies exists to improve the lives of everyone in construction. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, housing complexes, and more. Our headquarters is located on the bluffs above the Pacific Ocean in Carpinteria, CA, with growing offices worldwide. Check us out on Glassdoor to see what others are saying about working at Procore!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Perks & Benefits
You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: competitive health care plans, unlimited paid vacation, employee enrichment and development programs, and volunteer days.