Product Content Marketing Specialist

London, UK

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We’re looking for a Product Content Marketing Specialist to join Procore’s growing UK and Ireland Marketing team. Procore provides cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, housing complexes, and more. We’ve earned the #4 spot on Glassdoor’s 2019 Best Places to Work, #5 on Forbes 2018 Cloud 100 and are continuing our expansion into the global market.

As a Product Content Marketing Specialist, you’ll develop content that helps engage and acquire our target audience, converting them into lifelong customers. In this role, you’ll collaborate with colleagues in Marketing, Product, Sales, and Customer Success within our London office and US-based global headquarters in California. You’ll serve as an integral part of achieving global market leadership and will report to the Director of Marketing, UKI.

What you’ll do:

  • Build a deep understanding of Procore’s Construction Management platform and how it benefits users across our core market sectors
  • Research target audiences and develop offerings, product messaging and content that engages and converts them - including the development of persona-based messaging
  • Plan and execute content plans and themes that drive engagement across multiple B2B channels ensuring alignment with Procore UK & Ireland’s overall marketing strategy
  • Partner with global product teams to localise product content to meet UK & Ireland market needs and develop product messaging and content offers
  • Collaborate with Sales, Campaign Managers and other Marketing colleagues, including Creative, to produce assets that support demand generation and pipeline conversion
  • Create content that contributes to the Procore UK and Ireland SEO strategy
  • Work with external content creators, including industry influencers and thought leaders to develop top of the funnel content that fills the marketing pipeline
  • Contribute to written content including case studies, infographics, email templates, blogs, articles, website and other supporting documentation
  • Act as Editor in Chief for all of Procore’s UK & Ireland content
  • Analyze performance on an ongoing basis to test and optimize content effectiveness

What we’re looking for:

  • BA/BS degree preferred
  • Experience performing a Product Marketing, Content Marketing or similar role
  • Excellent verbal, written, and copywriting skills
  • Experience creating content to support the achievement of marketing objectives
  • Strong project management and organizational skills
  • Strong analytical and quantitative skills
  • Experience working in a B2B industry, SaaS/technology business is desirable

 

About Us

 

Procore Technologies provides cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. Our headquarters is located on the bluffs above the Pacific Ocean in Carpinteria, CA, with growing offices worldwide including Australia and UK! To learn more about our team, click here.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Perks & Benefits

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: competitive health care plans, paid vacation, stock employee enrichment and development programs, and friends & family events.