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Content Marketing Specialist, United Kingdom

London, UK

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We’re looking for a prolific and talented Content Marketing Specialist to join our growing UK and Ireland (UKI) Marketing Team. You’ll be based in our London office located in the heart of Silicon Roundabout. We’ve earned the #4 spot on Glassdoor’s 2019 Best Places to Work, #5 on Forbes 2018 Cloud 100, and are continuing our expansion into the global market.

In this role, you’ll create digital and print content that expands our company footprint, builds brand awareness, and engages our target audience while driving customer acquisition and retention. As a successful Content Marketing Specialist, you’re highly creative, have laser-like attention to detail, and a data-driven mindset. You’re a natural leader and team player who is comfortable collaborating across Marketing, Product, PR, Sales, and Customer Success within our London office and US-based global headquarters in California. You’re an integral part of achieving global market leadership and will report to the Director of Marketing, UKI

What you’ll do:

  • Create content that drives conversions, gains opt-in subscribers, builds awareness, and nurtures leads through each stage of the buyer journey (examples include eBooks, whitepapers, infographics, guides, case studies, blogs, landing pages, paid ads, etc.).
  • Increase site visitors through SEO, social media, and email subscribers.
  • Collaborate with colleagues internally, as well as identify and engage with external industry influencers and thought leaders to ensure content is relevant and compelling.
  • Manage external PR agency to deliver quantifiable brand engagement.
  • Bring our proposition to life by explaining the benefits and outcomes achieved by using our products and services to our target personas.
  • Act as the regional managing editor and publisher for Procore, ensuring all content is aligned to our brand guidelines.
  • Push creative boundaries in order to generate fresh content ideas that connect with our target audience in new ways via distribution tactics that expand our reach.
  • Analyze performance on an ongoing basis to test and optimize content effectiveness.

What we’re looking for:

  • BA/BS degree in English, journalism, marketing, communications or a related field
  • 5+ years of experience performing a similar role.
  • Excellent communication skills including an editorial mindset and deep understanding of the importance of storytelling.
  • Experience producing digital content, specifically SEO and inbound marketing.
  • Demonstrable experience of developing compelling messages for different B2B target demographics and personas
  • Strong project management and organizational skills
  • Experience of working in international teams.
  • Team player with the confidence to take the lead to ensure objectives are achieved.
  • Confidence to challenge status quo, develop new ideas, test and learn, and the desire to continuously improve on best performance.
  • Familiarity with tools such as Salesforce, Wordpress and Marketo is desirable.
  • Experience of working in the B2B SaaS industry is highly desirable.
  • Construction industry experience is beneficial, but not essential.

 

About Us

Procore Technologies provides cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. Our headquarters is located on the bluffs above the Pacific Ocean in Carpinteria, CA, with growing offices worldwide including Australia and UK! To learn more about our team, click here.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Perks & Benefits

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: competitive health care plans, paid vacation, stock employee enrichment and development programs, and friends & family events.

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